monetizing safety

Tinder announces a new safety feature for dates that have gone bad. People rejoice. Then you look at the details – you need to download a free app that tracks position and network traffic. And how do free apps make money? By monetizing your whereabouts. Gizmodo has more details.

All part of the bigger question of privacy, security, and convenience. So far in the digital age, consumers have shown a willingness to give up the first two in search of the last. Though many would argue that people do so unknowingly. But as the new decade starts, can anyone not know that free apps aren’t really free?

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