As generative AI swallows every image in sight and generates new ones, the battle of IP is still in the early stages. While the legal challenges continue, the technological “solutions” remain elusive. Watermarking has long been a gold standard for trying to ensure veracity and ownership. Many believe that digital watermarking will be the savior for artists and other creatives who see a challenging future. Sadly, history indicates that when you build a better safe, people just get better at safe cracking. So details an Ars Technica piece on digital watermarking.

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